O on Marketing
2 years ago
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But to bring this full circle to Mark Zuckerberg: You could think of a guy like him, if he has lasting power, as the prototypical media mogul of the future, I suppose. Except that Zuckerberg, really, is a post-media mogul: a manager, basically, of an incredibly vast digital spreadsheet that we’re all kind enough to fill for him with our personal data and updates and pictures and whatnot. He’s running a virtual Trapper Keeper, and it’d be totally empty if he hadn’t somehow convinced 250 million people to B.Y.O.C. — bring your own content. »Zuckerberg: The Post-Content King as Future of Social Media - Advertising Age - The Media Guy (via heyitsnoah)
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